{"id":2464,"date":"2022-05-30T14:54:44","date_gmt":"2022-05-30T12:54:44","guid":{"rendered":"https:\/\/fanomics.de\/fanomics\/"},"modified":"2025-09-25T12:00:58","modified_gmt":"2025-09-25T10:00:58","slug":"fanomics","status":"publish","type":"page","link":"https:\/\/fanomics.de\/en\/fanomics\/","title":{"rendered":"Fanomics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;bottom&#8221;][vc_column][rev_slider_vc alias=&#8221;fan-prinzip-buch-1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Your Path to Success<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">What is FANOMICS?<\/h1>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]FANOMICS is a comprehensive management program that helps companies analyze their internal and external relationships, align them with customer value, and thereby significantly increase their business success.<\/p>\n<p>With FANOMICS we provide you with clarity about the satisfaction levels and the emotional loyalty of your target groups. We help you focus upon your strengths, use your resources optimally and steer your organization successfully.<\/p>\n<p>With FANOMICS, we assist you in aligning your customer and employee relationships on the basis of fan relationships: through <strong>Identification<\/strong> and<strong> Perceived Uniqueness<\/strong>. The bestseller authors Roman Becker and Prof. Dr. Gregor Daschmann have derived these two fan characteristics from social sciences and successfully applied them to companies in their management bestseller &#8220;The Fan Principle&#8221;.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon {\n  width: 35px;\n  height: 35px;\n  line-height: 35px;\n  font-size: 25px;\n  border-radius: 0px;\n  margin: 0px 15px 0px 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grid-column-gap: 15px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-2 {\n  grid-template-columns: minmax(0,1fr) 35px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-3 {\n  grid-template-columns: 35px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-3 .dt-text-title {\n  margin-left: 15px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-title a {\n  color: #666666;\n  background: none;\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-desc {\n  color: #333333;\n  background: none;\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 layout-1  \" ><a class=\"block-link anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\"><\/a><a href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" class=\"anchor-link text-icon dt-icon-bg-on dt-icon-hover-off\"><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-linkedin-square\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-linkedin-square\"><\/i><\/span><\/a><h5 class=\"dt-text-title anchor-link\"><a class=\"anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\">Follow us on LinkedIn!<\/a><\/h5><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f6f8f9&#8243;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Explanation<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Fan Customers as Drivers of Growth<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;60px&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h4>Increase Your Fan Rate \u2013 Increase Your Profit!<\/h4>\n<p>[\/vc_column_text][vc_column_text]If businesses want to increase their returns, cutting costs and making workflows more efficient cannot be the only measures. Instead, growth must come by discovering and opening additional sales opportunities.<\/p>\n<p>Successful businesses either increase their market share within the target groups they have already tapped (i.e. achieve greater penetration of the existing market), or tap into new markets &#8211; either by gaining new customer segments or by expanding the product range (sometimes both at the same time).<\/p>\n<p><strong>All growth strategies are only efficient and successful when used with fan customers.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Read here how fans help your growth:[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-976dc9b88f9b21614888a527c87c42ed {\n  border-radius: 1px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-976dc9b88f9b21614888a527c87c42ed {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-976dc9b88f9b21614888a527c87c42ed:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-976dc9b88f9b21614888a527c87c42ed {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-3d#default-btn-976dc9b88f9b21614888a527c87c42ed:hover {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-976dc9b88f9b21614888a527c87c42ed {\n  box-shadow: none;\n}\n.btn-flat#default-btn-976dc9b88f9b21614888a527c87c42ed:hover {\n  box-shadow: none;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 0px 12px 0px;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed:hover {\n  border-width: 0px;\n  color: #fdc800;\n  background: #3c3d3d !important;\n  padding: 12px 0px 12px 0px;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed:hover * {\n  color: #fdc800;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-976dc9b88f9b21614888a527c87c42ed > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-left\"><a href=\"https:\/\/fanomics.de\/en\/compact-knowledge\/\" class=\"default-btn-shortcode dt-btn link-hover-off ico-right-side btn-flat \" target=\"_blank\" id=\"default-btn-976dc9b88f9b21614888a527c87c42ed\" style=\"width:260px;\" rel=\"noopener\"><span>Download<\/span><i class=\"dt-icon-the7-download\"><\/i><\/a><\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space][vc_single_image image=&#8221;2211&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;img_link_large&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;false&#8221;][vc_column_text]<em>Product \/ market matrix according to Ansoff &#8211; combined with FANOMICS.<\/em><strong><br \/>\n<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; el_id=&#8221;portfolio&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">The Fan Portfolio<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Who is a Fan And Who is Not?<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;60px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;vc_col-sm-4-portfolio&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0&#8243;][vc_single_image image=&#8221;2128&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;vc_col-sm-8-portfolio&#8221; width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]In the Fan Portfolio, we segment the target groups according to their emotional loyalty and performance satisfaction. In this way, we identify a total of five customer types that have different satisfaction levels as well as emotional attachments: Fans, Sympathizers, Mercenaries, Captives and Opponents.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<strong>Fan<\/strong>: High satisfaction, with above-average emotional loyalty. Loyal partner and ambassador.<\/p>\n<p><strong>Sympathizer<\/strong>: Similar in satisfaction and emotional loyalty to the fan; but less committed.<\/p>\n<p><strong>Mercenary<\/strong>: High satisfaction; yet without emotional loyalty. Performance-based (strongly price-oriented).<\/p>\n<p><strong>Captive<\/strong>: Dissatisfied; yet emotionally loyal.\u00a0 For example, disappointed when information is missing or the performance promise is no longer fulfilled.<\/p>\n<p><strong>Opponents<\/strong>: Dissatisfied and low emotional loyalty. Please note: Opponents often make their displeasure known publicly and speak poorly about the company.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row anchor=&#8221;fan-portfolio&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row anchor=&#8221;fanquote&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">The Fan Indicator<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">How Do We Measure \u201cFandom&#8221;?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]20+ years of in-depth research and business consulting underpin the following: Customer satisfaction is not sufficient as the sole indicator and control variable for relationship quality. Even highly satisfied customers are increasingly behaving in a disloyal fashion. Another meaningful key performance indicator (KPI) is necessary to assess the quality of business relationships properly.<\/p>\n<p>Social science fan research specifies: fans have a high-value emotional bond with their &#8220;star.&#8221; The classic correlations of satisfaction through mere performance do not apply here. What creates a fan is a &#8220;fit&#8221; intuitively felt by the fan between them and what the star has to offer. This &#8220;fit&#8221; creates a sense of identification. Identification is a major driving force for every fan relationship.<\/p>\n<p>And: The fan wants repetition. Fans want to feel (over and over again) that which once made them a fan.<\/p>\n<p>To this end, <strong>Identification<\/strong> needs to be experienced repeatedly. This creates a distinct <strong>P<\/strong><b>erceived Uniqueness<\/b>.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]The prerequisites for any emotional loyalty are rooted within the fan indicator and can be transferred to the relationships experienced between companies and their customers:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f6f8f9&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;2\/5&#8243;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2ZXJ0aWNhbExpbmUlMjIlM0UlMEElM0NoNCUzRUlkZW50aWZpY2F0aW9uJTNDJTJGaDQlM0UlMEFQZXJjZWl2ZWQlMjBmaXQlMjBiZXR3ZWVuJTIwdGhlJTIwY3VzdG9tZXIlMjBuZWVkcyUyMGFuZCUyMHRoZSUyMGNvbXBhbnklMjBvZmZlciUwQSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2ZXJ0aWNhbExpbmUlMjIlM0UlMEElM0NoNCUzRVBlcmNlaXZlZCUyMFVuaXF1ZW5lc3MlM0MlMkZoNCUzRSUwQVRvJTIwdGhlJTIwY3VzdG9tZXIlMkMlMjB0aGUlMjBjb21wYW55JTIwaXMlMjB0aGUlMjBtb3N0JTIwYXR0cmFjdGl2ZSUyMHByb3ZpZGVyJTIwaW4lMjBpdHMlMjBmaWVsZC4lMEElMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_icon icon_fontawesome=&#8221;fas fa-chevron-right&#8221; color=&#8221;custom&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221; custom_color=&#8221;#3c3d3d&#8221; el_class=&#8221;tilt-indikator&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/5&#8243;][vc_column_text el_class=&#8221;tilt-font&#8221;]<\/p>\n<h2>Fan Indicator<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Emotional loyalty in relationships is easily measurable. If a customer feels a high degree of identification and if, from their point of view, their provider is deemed unique, the customer will be loyal. With the <strong>fan indicator<\/strong> and the <strong>fan rate<\/strong> (which is calculated with help of the fan indicator), we have developed a fundamentally sound KPI for understanding the quality of relationships.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row anchor=&#8221;fan-portfolio&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Our Benefits<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">For Your Success<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;30px&#8221;][vc_row_inner el_class=&#8221;pad-links&#8221;][vc_column_inner]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9808\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9808 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">We show you how many true fans your company has and support you in increasing the fan rate.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7363\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7363 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">We analyze the core needs and motives of your target groups and show the strengths and weaknesses of your company from the customer point of view.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1591\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1591 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">We help you make your key messages tangible at the most important contact points.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7090\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7090 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">We provide you with ways to differentiate yourself from the competition.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7416\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7416 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Our FANOMICS analyses and consulting supports you in your appropriate positioning.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9720\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9720 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Our FANOMICS provides you with reliable forecasts for the future behavior of your target groups.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1801\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1801 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">We guide and accompany the implementation of FANOMICS as a strategic and operational control tool.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4990\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4990 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">FANOMICS helps you plan and implement target group specific marketing, communication and sales measures.<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7413\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7413 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">&#8230;<\/p>\n<p><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row anchor=&#8221;fan-portfolio&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2053&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>Contact:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Jonas Lang<\/span><\/h4>\n<p>Member of the Executive Board, Head of Sales[\/vc_column_text]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4158\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-phone\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4158 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"tel:+49613132809135\">+49 (0) 6131 32809-135<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8688\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"icomoon-the7-font-the7-mail-01\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8688 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"mailto:jonas.lang@fanomics.de\">jonas.lang@fanomics.de<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9594\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-linkedin\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9594 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/www.linkedin.com\/in\/jonas-lang-29b95546\/\" target=\"_blank\" rel=\"noopener\">Jonas Lang on LinkedIn<\/a><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;bottom&#8221;][vc_column][rev_slider_vc alias=&#8221;fan-prinzip-buch-1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Your Path to Success [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] What is FANOMICS? [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]FANOMICS is a comprehensive management program that helps companies analyze their internal and external relationships, align them with customer value, and thereby significantly increase their business success. With FANOMICS we provide&hellip;<\/p>\n","protected":false},"author":11,"featured_media":2242,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2464","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FANOMICS - Your Path to Success!<\/title>\n<meta name=\"description\" content=\"Fanomics - a holistic management control system that helps companies significantly increase their economic success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanomics.de\/en\/fanomics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FANOMICS - 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