{"id":2491,"date":"2022-06-01T16:36:16","date_gmt":"2022-06-01T14:36:16","guid":{"rendered":"https:\/\/fanomics.de\/services\/positioning\/"},"modified":"2025-07-02T12:59:14","modified_gmt":"2025-07-02T10:59:14","slug":"positioning","status":"publish","type":"page","link":"https:\/\/fanomics.de\/en\/services\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START Positionierung_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_37_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_37_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-57\" data-title=\"Renewed The7\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\" data-sloop=\"s:2500;e:4500;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Renewed The7\" title=\"Positioning\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-37-slide-57-layer-0\" \n\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:1px,0,0,0;yo:1px,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:2,1,1,100%;h:1px,1px,1px,100%;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;background-color:rgba(60,61,61,0.5);\"\n\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-37-slide-57-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#3c3d3d||#3c3d3d||#3c3d3d||#ffffff\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:127px,38px,20px,120px;y:t,m,m,m;yo:190px,-62px,-33px,-49px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:100,65,50,45;l:100,69,57,55;fw:700;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>FANOMICS \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-37-slide-57-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c,c,c,r;xo:2px,59px,56px,-26px;yo:0,0,0,-1px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:2000px,1391px,1056px,748px;h:575px,400px,303px,215px;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Positionierung\" class=\"tp-rs-img rs-lazyload\" width=\"2000\" height=\"575\" data-lazyload=\"\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/Positionierung-1.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-37-slide-57-layer-8\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#3c3d3d||#3c3d3d||#3c3d3d||#ffffff\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:127px,37px,18px,27px;yo:302px,195px,165px,105px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,32,30,23;l:50,45,34,28;fw:400,400,400,700;a:left,left,left,center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:549px,481px,366px,421px;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>shows you how to turn <br \/> satisfied customers  <br \/> into true fans! \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_37_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider371\"]!==undefined) {window.RS_MODULES.modules[\"revslider371\"].once = false;window.revapi37 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Is Your Brand Unique?<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Positioning<\/h1>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]For company and brand to inhabit a dominant position in the minds of customers, the brand must be clearly positioned. This &#8220;Perceived Uniqueness&#8221; is essential to turn customers into fans. These three core elements are a must:[\/vc_column_text]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5013\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5013 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">a focus on core customer needs<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6497\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6497 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">a focus on the company&#8217;s own strengths and competencies<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1718\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1718 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">a differentiation from the competition.<\/p>\n<p><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">How does positioning work?<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">In short: Why Aldi has so many fans&#8230;<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]For many years, Aldi has consistently focused on meeting key customer needs. For many people in Germany, buying groceries is a &#8220;necessary evil. That&#8217;s why many want to get &#8220;in &amp; out&#8221; as quickly as possible. And spend little money.<br \/>\nWith its &#8220;fast &amp; inexpensive&#8221; positioning (and the corresponding orchestration at all touchpoints), Aldi is turning its customers into fans in droves.<\/p>\n<p><strong> See the detailed explanation by book author Roman Becker <a href=\"https:\/\/fanomics.de\/en\/contact\/\">book author Roman Becker<\/a> here in the video.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;]<div id=\"ultimate-video-546769ed5f91f3fc7\" class=\"ult-video  ult-adjust-bottom-margin ultimate-video-546769ed5f91f3fc7 ultv-652 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"uv_iframe\">\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#fdc801\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/gRv7BgiR54o?rel=0&#038;start&#038;end&#038;controls=1&#038;mute=0&#038;modestbranding=0&#038;autoplay=1\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ultv-video__thumb\" src=\"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/Eroeffnungsvortrag_GDA_RBE.00_30_03_30.Standbild002.png\"\/>\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:75px\"><svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ultv-youtube-icon-bg\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\" fill=\"#1f1f1e\" ><\/path><path d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" fill=\"#fff\"><\/path><path d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,22.34 45.02,23.46 z\" fill=\"#ccc\"><\/path><\/svg><\/div> <\/div> <\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f6f8f9&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">The FANOMICS Assets<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-10 vc_col-md-10 vc_col-xs-12&#8243;]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8608\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#000000;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8608 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><strong>Increase your fan rate:<\/strong><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3857\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3857 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Development &amp; resharpening of sustainable positioning<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4388\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4388 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Strategic alignment to fit core customer needs<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4604\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4604 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Research core customer needs to understand true motives<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5863\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5863 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Fulfillment of core customer needs along the entire customer journey<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6622\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6622 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Identifying the opportunities for differentiation<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9781\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"Defaults-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9781 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Establishing a authentic and consistent identity<\/p>\n<p>&nbsp;<\/p>\n<p><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Supporting Your Success<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Your Tools<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5661\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"fas fa-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5661 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><strong>Customer survey<\/strong> to determine current customer relationship quality, core customer needs, and customer journey<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3435\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"fas fa-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3435 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Top management <strong>interviews<\/strong> and <strong>strategy workshop<\/strong><\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4296\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"fas fa-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4296 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><strong>Qualitative interviews<\/strong> and focus group discussions<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8805\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"fas fa-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8805 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><strong>Employee surveys <\/strong> or identity workshops<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1075\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"fas fa-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1075 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><strong>Communication analyses <\/strong>of your competition<\/p>\n<p><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3317\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#3c3d3d;font-size:15px;display:inline-block;\">\n\t<i class=\"fas fa-caret-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3317 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Development and evaluation of <strong>positioning options<\/strong><\/p>\n<p><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1659090368314{background-color: #f6f8f9 !important;}&#8221;][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_hidden-sm vc_col-xs-4 vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-12&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon {\n  width: 35px;\n  height: 35px;\n  line-height: 35px;\n  font-size: 25px;\n  border-radius: 0px;\n  margin: 0px 15px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon .icon-inner {\n  min-width: 35px;\n  min-height: 35px;\n  border-radius: 0px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon .icon-inner {\n    height: 35px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon .dt-hover-icon {\n  line-height: 35px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-bg-on .icon-inner:before,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-bg-on .icon-inner:before {\n  background: #efefef;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-border-on:before {\n  border-width: 2px;\n  border-style: 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double;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-border-on:after {\n  border-width: 2px;\n  border-style: solid;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-border-dashed.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:hover {\n  font-size: 25px;\n}\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #fff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .text-icon.dt-icon-hover-off .soc-icon {\n  color: #0e76a8;\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-1 {\n  grid-template-columns: 35px minmax(0,1fr);\n  grid-column-gap: 15px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-2 {\n  grid-template-columns: minmax(0,1fr) 35px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-3 {\n  grid-template-columns: 35px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363.layout-3 .dt-text-title {\n  margin-left: 15px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-title a {\n  color: #666666;\n  background: none;\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 .dt-text-desc {\n  color: #333333;\n  background: none;\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 layout-1  \" ><a class=\"block-link anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\"><\/a><a href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" class=\"anchor-link text-icon dt-icon-bg-on dt-icon-hover-off\"><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-linkedin-square\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-linkedin-square\"><\/i><\/span><\/a><h5 class=\"dt-text-title anchor-link\"><a class=\"anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\">Follow us on LinkedIn!<\/a><\/h5><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2108&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Your contact:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span class=\"gl-name\">Roman Becker <\/span><\/h4>\n<p><span class=\"gl-name\">Managing Partner<\/span>[\/vc_column_text]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5616\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-phone\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5616 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"tel:+496131328090\">+49 (0) 6131 32809-0<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6965\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"icomoon-the7-font-the7-mail-01\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6965 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"mailto:roman.becker@2hmforum.de\">roman.becker@2hmforum.de<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9133\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-linkedin\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9133 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/de.linkedin.com\/in\/roman-becker-54503815\" target=\"_blank\" rel=\"noopener\">Roman Becker auf LinkedIn<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8908\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-xing\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8908 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/www.xing.com\/profile\/Roman_Becker4\/cv\" target=\"_blank\" rel=\"noopener\">Roman Becker auf Xing<\/a><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Expand your fan curve with FANOMICS<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Start building your fan base<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662632963688{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<div class=\" uavc-icons-center uavc-icons \">\n<div class=\"aio-icon advanced \" data-animation=\"\" data-animation-delay=\"03\" style=\"border-style:solid;border-color:;border-width:1px;width:70px;height:70px;line-height:70px;border-radius:0px;font-size:32px;margin-right:5px;\">\n\t<i class=\"icomoon-the7-font-the7-link-03\"><\/i>\n<\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1657880640565{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\" target=\"_blank\" rel=\"noopener\">Fan-Ident<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How much more revenue can fans bring in?<br \/>\n<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662632958048{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<div class=\" uavc-icons-center uavc-icons \">\n<div class=\"aio-icon advanced \" data-animation=\"\" data-animation-delay=\"03\" style=\"border-style:solid;border-color:;border-width:1px;width:70px;height:70px;line-height:70px;border-radius:0px;font-size:32px;margin-right:5px;\">\n\t<i class=\"dt-icon-the7-download\"><\/i>\n<\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1662450179644{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/fanomics.de\/en\/compact-knowledge\/\" target=\"_blank\" rel=\"noopener\">Compact Knowledge<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How FANOMICS makes you successful!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662632970049{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<div class=\" uavc-icons-center uavc-icons \">\n<div class=\"aio-icon advanced \" data-animation=\"\" data-animation-delay=\"03\" style=\"border-style:solid;border-color:;border-width:1px;width:70px;height:70px;line-height:70px;border-radius:0px;font-size:32px;margin-right:5px;\">\n\t<i class=\"icomoon-the7-font-the7-phone-05\"><\/i>\n<\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1657880656932{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/fanomics.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>Call now!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1657876740987{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657876752001{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]<div class=\" uavc-icons-center uavc-icons \">\n<div class=\"aio-icon advanced \" data-animation=\"\" data-animation-delay=\"03\" style=\"border-style:solid;border-color:;border-width:1px;width:70px;height:70px;line-height:70px;border-radius:0px;font-size:32px;margin-right:5px;\">\n\t<i class=\"dt-icon-the7-download\"><\/i>\n<\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1662366392576{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/fanomics.de\/en\/compact-knowledge\/\" target=\"_blank\" rel=\"noopener\">Knowledge Abstract <\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How FANOMICS makes you successful! <\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657876760345{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]<div class=\" uavc-icons-center uavc-icons \">\n<div class=\"aio-icon advanced \" data-animation=\"\" data-animation-delay=\"03\" style=\"border-style:solid;border-color:;border-width:1px;width:70px;height:70px;line-height:70px;border-radius:0px;font-size:32px;margin-right:5px;\">\n\t<i class=\"icomoon-the7-font-the7-phone-05\"><\/i>\n<\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1657880656932{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/fanomics.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact <\/a><\/h3>\n<p style=\"text-align: center;\"><strong>Call now!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Is Your Brand Unique? [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] Positioning [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]For company and brand to inhabit a dominant position in the minds of customers, the brand must be clearly positioned. This &#8220;Perceived Uniqueness&#8221; is essential to turn customers into fans. These three core elements are&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2245,"parent":2468,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2491","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positioning - fanomics.de<\/title>\n<meta name=\"description\" content=\"Positioning with fanomics - creates the conditions for a dominant position of the company and the brand in the minds of customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanomics.de\/en\/services\/positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning - 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