{"id":2549,"date":"2022-05-31T15:32:47","date_gmt":"2022-05-31T13:32:47","guid":{"rendered":"https:\/\/fanomics.de\/success-stories\/paying-full-attention-to-the-customer\/"},"modified":"2024-08-06T11:46:39","modified_gmt":"2024-08-06T09:46:39","slug":"paying-full-attention-to-the-customer","status":"publish","type":"page","link":"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/","title":{"rendered":"Paying Full Attention to the Customer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START erfolg_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_44_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_44_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-64\" data-title=\"Renewed The7\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\" data-sloop=\"s:2500;e:4500;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Renewed The7\" title=\"Paying Full Attention to the Customer\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-44-slide-64-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#3c3d3d\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:155px,37px,24px,8px;y:t,m,m,m;yo:176px,-18px,-29px,-16px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:100,80,65,49;l:100,90,80,60;fw:700;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>FANOMICS \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-44-slide-64-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:2px,21px,49px,30px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:2000px,1391px,1056px,703px;h:575px,400px,303px,202px;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" 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class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_44_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider441\"]!==undefined) {window.RS_MODULES.modules[\"revslider441\"].once = false;window.revapi44 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h2 class=\"vc_custom_heading\">&#8220;Paying Full Attention to the Customer&#8221;<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<div class=\"vc_row wpb_row vc_row-fluid dt-default\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid dt-default\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_empty_space\">Conversion to electromobility, to digital processes, and then the restrictions imposed by the pandemic: the situation for automotive manufacturers and dealers is characterized by major challenges \u2013 but also by potential. The challenges are easier to tackle if you can rely on loyal and emotional Fan Customers thanks to a high Fan Quota. <a href=\"https:\/\/www.toyota.de\/\" target=\"_blank\" rel=\"noopener\">Toyota Germany<\/a>\u00a0has been very successful in connecting to customers emotionally. At 48 percent, the fan rate is excellent \u2013 which is why the company has been one of Germany\u2019s Customer Champions for years.<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>\u201cThe fine art of attention and hospitality\u201d is Toyota\u2019s goal in dealing with customers. To put this into practice, Toyota Germany analyzes the customer votes from the recommendation study and uses the indicators of the Fan Principle.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1654861170207{background-color: #f6f8f9 !important;}&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2191&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]The\u00a0<a href=\"https:\/\/www.toyota.de\/\" target=\"_blank\" rel=\"noopener\"><strong>Toyota Motor Corporation<\/strong><\/a>\u00a0is one of the largest automobile manufacturers in the world. Founded in Japan in 1937, the company has also been represented in Germany since 1971 as Toyota Deutschland. Today, Toyota employs about 1500 people in Germany alone.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;45px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;45px&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>\u201cWe do not only take care of our customers, we also try to cultivate a fandom around our products,\u201d<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Andr\u00e9 Schmidt<\/strong>, <strong>President Toyota Deutschland<\/strong> explains how Toyota turns customers into fans in the Fan Principle Podcast. You can find the entire interview on Youtube (in german):[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=rKz6b_ShJmM&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; disable_element=&#8221;yes&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=1XIdmeiMtLE&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>\u201cIt\u2019s about listening to customers and paying full attention\u201d\u00a0<\/em>says\u00a0<strong>Jens Brech, Director Customer Experience &amp; Network Quality<\/strong>\u00a0at Toyota in the celebratory video on the Germany\u2019s Customer Champions award.<\/p>\n<p>Watch the full video with\u00a0<strong>Jens Brech<\/strong>\u00a0on YouTube:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40 px&#8221;]<div id=\"ult-carousel-322933032069eb4e4ba48c6\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"35\" data-rtl=\"false\" ><div class=\"ult-carousel-137288639069eb4e4ba47df \" >[vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3438&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-495e29f84276f62beb7c6e58ae18a675:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-495e29f84276f62beb7c6e58ae18a675:hover {\n  box-shadow: none;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-495e29f84276f62beb7c6e58ae18a675\" rel=\"noopener\"><span>Stand out across the industry using the Fan Principle<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3440&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:hover {\n  box-shadow: none;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60\" rel=\"noopener\"><span>Strong position to best the competition<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3442&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c07a2dd4ad65c9536c7df3166e65adda:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c07a2dd4ad65c9536c7df3166e65adda:hover {\n  box-shadow: none;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-c07a2dd4ad65c9536c7df3166e65adda\" rel=\"noopener\"><span>The Fan Principle as a management control system<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3444&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:hover {\n  box-shadow: none;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d\" rel=\"noopener\"><span>Providing a special shopping experience<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3446&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-95a1867d2e27ddf50622c8762c972ad7:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-95a1867d2e27ddf50622c8762c972ad7:hover {\n  box-shadow: none;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-95a1867d2e27ddf50622c8762c972ad7\" rel=\"noopener\"><span>Focus on the emotional connection of consumers<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3448&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-655cd9ab379b035343c2f3b25614d3a9:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-655cd9ab379b035343c2f3b25614d3a9:hover {\n  box-shadow: none;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-655cd9ab379b035343c2f3b25614d3a9\" rel=\"noopener\"><span>Customer loyalty with the help of the Fan Principle<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3450&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:hover {\n  box-shadow: none;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-2d01c183c3026cc6ec89b5d3c8099fd7\" rel=\"noopener\"><span>Turning members into enthusiastic fans!<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3452&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-d30495212f1c234b87283ea291539174 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-d30495212f1c234b87283ea291539174 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-d30495212f1c234b87283ea291539174:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-d30495212f1c234b87283ea291539174 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-d30495212f1c234b87283ea291539174 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-d30495212f1c234b87283ea291539174:hover {\n  box-shadow: none;\n}\n#default-btn-d30495212f1c234b87283ea291539174.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-d30495212f1c234b87283ea291539174 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-d30495212f1c234b87283ea291539174:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-d30495212f1c234b87283ea291539174:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-d30495212f1c234b87283ea291539174:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-d30495212f1c234b87283ea291539174.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-d30495212f1c234b87283ea291539174 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-d30495212f1c234b87283ea291539174\" rel=\"noopener\"><span>Excellent contacts create fans \u2013 at ING!<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;7239&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/fanomics.de\/en\/due-dilligence-with-fan-rates\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  box-shadow: none;\n}\n.btn-flat#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:hover {\n  box-shadow: none;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/due-dilligence-with-fan-rates\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-dfca7d3ecf17f556ea398b0d2b73769c\" rel=\"noopener\"><span>Due Dilligence with Fan Rates<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-137288639069eb4e4ba47df').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-137288639069eb4e4ba47df').slick({dots: true,autoplay: true,autoplaySpeed: \"3000\",speed: \"200\",infinite: true,arrows: true,nextArrow: '<button type=\"button\" role=\"button\" aria-label=\"Next\" style=\"color:#fdc800; 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bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2059&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>CONTACT:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Leif Steinbrinker<br \/>\n<\/span><\/h4>\n<p>Managing Partner[\/vc_column_text]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8158\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-phone\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8158 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"tel:+49613132809166\">+49 (0) 6131 32809-166<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9511\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"icomoon-the7-font-the7-mail-01\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9511 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"mailto:leif.steinbrinker@2hmforum.de\">leif.steinbrinker@2hmforum.de<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4625\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-linkedin\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4625 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/www.linkedin.com\/in\/leif-steinbrinker-76335134\/\" target=\"_blank\" rel=\"noopener\">Leif Steinbrinker on LinkedIn<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6153\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-xing\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6153 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/www.xing.com\/profile\/LeifChristian_Steinbrinker\" target=\"_blank\" rel=\"noopener\">Leif Steinbrinker on Xing<\/a><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] &#8220;Paying Full Attention to the Customer&#8221; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text] Conversion to electromobility, to digital processes, and then the restrictions imposed by the pandemic: the situation for automotive manufacturers and dealers is characterized by major challenges \u2013 but also by potential. The challenges are easier to tackle if you can rely on loyal and emotional&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":2541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2549","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota: Paying Full Attention to the Customer -<\/title>\n<meta name=\"description\" content=\"Toyota: Always pay full attention to the customer! 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