{"id":2553,"date":"2022-05-31T16:05:15","date_gmt":"2022-05-31T14:05:15","guid":{"rendered":"https:\/\/fanomics.de\/success-stories\/excellent-contacts-create-fans-at-ing\/"},"modified":"2024-08-06T11:48:49","modified_gmt":"2024-08-06T09:48:49","slug":"excellent-contacts-create-fans-at-ing","status":"publish","type":"page","link":"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/","title":{"rendered":"Excellent Contacts Create Fans &#8211; at ING!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START erfolg_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_44_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_44_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-64\" data-title=\"Renewed The7\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\" data-sloop=\"s:2500;e:4500;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Renewed The7\" title=\"Excellent Contacts Create Fans &#8211; at ING!\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-44-slide-64-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#3c3d3d\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:155px,37px,24px,8px;y:t,m,m,m;yo:176px,-18px,-29px,-16px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:100,80,65,49;l:100,90,80,60;fw:700;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>FANOMICS \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-44-slide-64-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:2px,21px,49px,30px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:2000px,1391px,1056px,703px;h:575px,400px,303px,202px;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"2000\" height=\"575\" data-lazyload=\"\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/slider-erfolgsgeschichten-01.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-44-slide-64-layer-8\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#3c3d3d\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:161px,40px,27px,12px;yo:289px,236px,170px,112px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,32,26,19;l:50,40,30,26;fw:400,400,400,700;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:566px,459px,366px,283px;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Success Stories \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_44_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider441\"]!==undefined) {window.RS_MODULES.modules[\"revslider441\"].once = false;window.revapi44 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h2>Excellent Contacts Create Fans &#8211; at ING!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Banks are in constant competition for new customers. All the more reason for them to do everything they can to turn their customers into fans \u2013 for example, through excellent contacts. But what do excellent contacts look like on the phone, by mail, on the website or using other channels? ING explores this question in its customer service down to the last detail \u2013 with the support of 2HMforum. For best Relations. In the so-called \u201cServicefocus\u201d, customers have been asked for years about their \u201clast contact\u201d with ING employees. This is because contact satisfaction has a clear impact on the overall satisfaction of customers with the bank, image perception, emotional customer loyalty and opportunities for cross-buying\/cross-selling.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1654861170207{background-color: #f6f8f9 !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2177&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]Founded in 1965 as \u201cBank f\u00fcr Sparanlagen und Verm\u00f6gensbildung AG\u201d in Frankfurt,\u00a0<a href=\"https:\/\/www.ing.de\/\" target=\"_blank\" rel=\"noopener\"><strong>ING-DiBa AG<\/strong><\/a>\u00a0is now Germany\u2019s third-largest bank with more than 9.5 million customers. The core business areas are savings, construction financing, securities business, consumer loans and checking accounts for private customers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>\u201cThanks to 2HMforum. we know what our customers want when they contact us or we contact them \u2013 whether by phone, e-mail or via the website. This knowledge helps us a lot to conduct the dialog with the customer in a needs-oriented and targeted way. We see our employees as Fan Makers in this process and train them accordingly. Since then, we have been continuously collecting new fans. It is a good feeling to be able to present their top performance to our employees in this way as well.\u201d<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2068&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Gabriele Neitzke<\/strong><br \/>\nDivision Manager Customer Dialog,<br \/>\n<a href=\"https:\/\/www.ing.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">ING<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40 px&#8221;]<div id=\"ult-carousel-292368803169d378ca2086d\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"35\" data-rtl=\"false\" ><div class=\"ult-carousel-19662651469d378ca207bd \" >[vc_row_inner][vc_column_inner][vc_single_image image=&#8221;2317&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8cbaea74ec196c274388fb26c21bc36c {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-8cbaea74ec196c274388fb26c21bc36c {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-8cbaea74ec196c274388fb26c21bc36c:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-8cbaea74ec196c274388fb26c21bc36c {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-8cbaea74ec196c274388fb26c21bc36c {\n  box-shadow: none;\n}\n.btn-flat#default-btn-8cbaea74ec196c274388fb26c21bc36c:hover {\n  box-shadow: none;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8cbaea74ec196c274388fb26c21bc36c > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-8cbaea74ec196c274388fb26c21bc36c\" rel=\"noopener\"><span>&#8230;turn Toyota drivers into fans every day!<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3438&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-495e29f84276f62beb7c6e58ae18a675:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-495e29f84276f62beb7c6e58ae18a675 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-495e29f84276f62beb7c6e58ae18a675:hover {\n  box-shadow: none;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-495e29f84276f62beb7c6e58ae18a675 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-495e29f84276f62beb7c6e58ae18a675\" rel=\"noopener\"><span>Stand out across the industry using the Fan Principle<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3440&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:hover {\n  box-shadow: none;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-ab801dfefd4ff3ec5c039fb6a4ecfc60\" rel=\"noopener\"><span>Strong position to best the competition<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3442&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c07a2dd4ad65c9536c7df3166e65adda:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-c07a2dd4ad65c9536c7df3166e65adda {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c07a2dd4ad65c9536c7df3166e65adda:hover {\n  box-shadow: none;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c07a2dd4ad65c9536c7df3166e65adda > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-c07a2dd4ad65c9536c7df3166e65adda\" rel=\"noopener\"><span>The Fan Principle as a management control system<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3444&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:hover {\n  box-shadow: none;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-8e2c94c7dc0fbc813b940dd0583ebc0d\" rel=\"noopener\"><span>Providing a special shopping experience<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3446&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-95a1867d2e27ddf50622c8762c972ad7:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-95a1867d2e27ddf50622c8762c972ad7 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-95a1867d2e27ddf50622c8762c972ad7:hover {\n  box-shadow: none;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95a1867d2e27ddf50622c8762c972ad7 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-95a1867d2e27ddf50622c8762c972ad7\" rel=\"noopener\"><span>Focus on the emotional connection of consumers<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3448&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-655cd9ab379b035343c2f3b25614d3a9:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-655cd9ab379b035343c2f3b25614d3a9 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-655cd9ab379b035343c2f3b25614d3a9:hover {\n  box-shadow: none;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-655cd9ab379b035343c2f3b25614d3a9 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-655cd9ab379b035343c2f3b25614d3a9\" rel=\"noopener\"><span>Customer loyalty with the help of the Fan Principle<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3450&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:hover {\n  box-shadow: none;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-2d01c183c3026cc6ec89b5d3c8099fd7 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-2d01c183c3026cc6ec89b5d3c8099fd7\" rel=\"noopener\"><span>Turning members into enthusiastic fans!<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;7239&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/fanomics.de\/en\/due-dilligence-with-fan-rates\/&#8221;]<div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-dfca7d3ecf17f556ea398b0d2b73769c {\n  box-shadow: none;\n}\n.btn-flat#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:hover {\n  box-shadow: none;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-dfca7d3ecf17f556ea398b0d2b73769c > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/fanomics.de\/en\/due-dilligence-with-fan-rates\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-dfca7d3ecf17f556ea398b0d2b73769c\" rel=\"noopener\"><span>Due Dilligence with Fan Rates<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-19662651469d378ca207bd').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-19662651469d378ca207bd').slick({dots: true,autoplay: true,autoplaySpeed: \"3000\",speed: \"200\",infinite: true,arrows: true,nextArrow: '<button type=\"button\" role=\"button\" aria-label=\"Next\" style=\"color:#fdc800; 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bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2108&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>CONTACT:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Roman Becker <\/span><\/h4>\n<p>Managing Partner[\/vc_column_text]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7627\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-phone\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7627 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"tel:+496131328090\">+49 (0) 6131 32809-0<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8663\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"icomoon-the7-font-the7-mail-01\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8663 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"mailto:roman.becker@2hmforum.de\">roman.becker@2hmforum.de<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6543\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-linkedin\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6543 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/de.linkedin.com\/in\/roman-becker-54503815\" target=\"_blank\" rel=\"noopener\">Roman Becker on LinkedIn<\/a><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1357\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:15px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#fdc800;font-size:25px;display:inline-block;\">\n\t<i class=\"Defaults-xing\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1357 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><a href=\"https:\/\/www.xing.com\/profile\/Roman_Becker4\/cv\" target=\"_blank\" rel=\"noopener\">Roman Becker on Xing<\/a><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] Excellent Contacts Create Fans &#8211; at ING! [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Banks are in constant competition for new customers. All the more reason for them to do everything they can to turn their customers into fans \u2013 for example, through excellent contacts. But what do excellent contacts look like on the phone, by mail, on the&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":2541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2553","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Excellent contacts make fans - FANOMICS success stories ING<\/title>\n<meta name=\"description\" content=\"Excellent contacts make fans - ING knows that too. 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