{"id":2398,"date":"2022-06-29T14:18:01","date_gmt":"2022-06-29T12:18:01","guid":{"rendered":"https:\/\/fanomics.de\/scarce-raw-materials-high-prices-how-you-can-still-turn-customers-into-fans\/"},"modified":"2024-07-16T08:41:35","modified_gmt":"2024-07-16T06:41:35","slug":"scarce-raw-materials-high-prices-how-you-can-still-turn-customers-into-fans","status":"publish","type":"post","link":"https:\/\/fanomics.de\/en\/scarce-raw-materials-high-prices-how-you-can-still-turn-customers-into-fans\/","title":{"rendered":"Scarce raw materials, high prices: How you can still turn customers into fans…"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”2249″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Fans in crisis
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Commodity crisis: How you can still turn customers into fans…<\/h2>\n

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<\/div>[vc_empty_space][vc_column_text]More and more industries are reporting bottlenecks in the supply of raw materials and components. Whether metals, wood, plastics or electronics – demand is high, availability low. Covid, climate change, wars – supply chains are disrupted everywhere, we are experiencing a tangible raw materials crisis. Price increases are colossal. Customer relationships are at massive risk.
\nCompared to the beginning of 2020, most raw material prices have increased in price by 80 to 100 percent. According to a recent survey by the Association of German Chambers of Industry and Commerce (DIHK), 73 percent of companies are experiencing longer waiting times and 43 percent are even experiencing sales shortfalls. 42 percent of the companies surveyed state that existing orders can no longer be processed.
\nWhen supply contracts, prices and even time commitments cannot be kept, customer relationships are at risk. The phones ring incessantly, customers are perturbed, the atmosphere is heated.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css_animation=”none”]<\/p>\n

What can – and must \u2013 you do as a company now to avoid jeopardizing your customer relationships?<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1625585952007{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

FANOMICS provides answers to these questions and offers possible solutions. The three most important:<\/h3>\n

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<\/div>[vc_empty_space height=”20px”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]First, be clear about who your most valuable customers are: Who is always loyal? Who sticks with you in a crisis? Who recommends you to others? Who is happy to pay a higher price? The fan customer.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_icon type=”the7″ icon_the7=”icomoon-the7-font-the7-phone-02″ color=”custom” size=”xl” align=”center” custom_color=”#fdc800″][\/vc_column_inner][vc_column_inner width=”3\/6″][vc_column_text css=””]With our digital and agile tool, FanScan<\/a>, you can segment your customer base according to FANOMICS. This way you can stabilize your customer relationship with their most important customer group.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Second, you receive daily inquiries and complaints as to why the agreed contracts cannot be fulfilled?<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_icon type=”the7″ icon_the7=”fas fa-comments” color=”custom” size=”xl” align=”center” custom_color=”#fdc800″][\/vc_column_inner][vc_column_inner width=”3\/6″][vc_column_text]What matters now is a coherent process and excellent communication in complaint management. Because FANOMICS shows us that – even with difficult issues – excellent contacts contribute to emotional customer loyalty.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Third, your employees are tired of all the negative customer contact. Playing problem-solver day in and day out takes an enormous amount of energy.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_icon icon_fontawesome=”fas fa-users” color=”custom” size=”xl” align=”center” custom_color=”#fdc800″][\/vc_column_inner][vc_column_inner width=”3\/6″][vc_column_text]Empower your employees with specialized training. Invest time to develop your employees into fan-makers. This pays off two-fold: Your employees are more motivated and more efficient – and you give everything to turn your customers into fans.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]We guarantee you:<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n

With FANOMICS<\/a> we can’t solve the commodity crisis, but we can save your customer relationships! And they are the be-all and end-all of your success.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Jonas Lang explains in the video how you can continue to ensure the best relationships despite the commodity crisis:<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=”2\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=37fmCFGL6Ps”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row type=”vc_default” bg_type=”bg_color” bg_override=”full” bg_color_value=”#f8f8f8″][vc_column][vc_empty_space height=”40px”][vc_row_inner equal_height=”yes”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_single_image image=”2053″ img_size=”full”][vc_empty_space height=”20px”][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text]<\/p>\n

Your contact:<\/h3>\n

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Jonas Lang<\/span><\/h4>\n

Member of the Executive Board, Head of Sales[\/vc_column_text]