{"id":2613,"date":"2022-06-10T13:31:40","date_gmt":"2022-06-10T11:31:40","guid":{"rendered":"https:\/\/fanomics.de\/diversification\/"},"modified":"2022-11-17T13:33:57","modified_gmt":"2022-11-17T12:33:57","slug":"diversification","status":"publish","type":"post","link":"https:\/\/fanomics.de\/en\/diversification\/","title":{"rendered":"Diversification"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START Produktdiversifikation_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_39_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_39_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-59\" data-title=\"Renewed The7\" data-anim=\"adpr:false;\" 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\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#fdc800\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-1px,0,0,0;y:t,m,m,m;yo:264px,26px,-24px,-21px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,25,22;l:55,69,35,34;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:515px,auto,auto,278.967px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;background-color:rgba(60,61,61,0.5);font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>Diversification \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-39-slide-59-layer-3\" 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\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;yo:162px,118px,75px,50px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,30,25;l:50,45,34,32;fw:400,400,400,700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:632px,463px,366px,344px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;background-color:rgba(60,61,61,0.5);font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Growth with new customers & new products \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_39_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider391\"]!==undefined) {window.RS_MODULES.modules[\"revslider391\"].once = false;window.revapi39 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">The True Value of Fans<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Diversification with Fans<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">The True Boost for Your Growth<\/h4>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line\" style=\"width: 50px;border-color: #fdc801;border-top-width: 6px;\"><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans need to be the basis for any strategy are rewarded with economic success and sustainable growth.<\/p>\n<p>This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles illustrates how valuable fans are for your growth.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Diversification<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662389166648{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Fans Are THE Booster for Growth with New Customers &amp; New Products<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line\" style=\"width: 50px;border-color: #fdc801;border-top-width: 6px;\"><\/div>[vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Growth with new customers and new products &#8211; called product diversification &#8211; is something all companies strive for. 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Fans like to share their experiences. They like to talk about their favorite provider; about their preferred brand. This has been remarkably proven by our \u201c<a href=\"https:\/\/2hmforum.de\/en\/services\/industry-focus\/fanfocus-germany\/\">Fanfocus Germany<\/a>\u201d study. All other customer groups (see fan portfolio) tend to be a lot more quiet.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424225643{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54:before,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54:after,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .icon-inner:before,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .soc-font-icon,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-thumbs-up icon-5bf75b64265a63c061e881ab45b85f54 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-thumbs-up\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-thumbs-up\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-2501\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-2501'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans love to recommend\"data-newtitle=\"Fans love to recommend\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans love to recommend\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Your best and loyal customers do not simply limit themselves to sharing their satisfaction with your performance, products and services. They also actively recommend them to others. These recommendations are always met with an open ear from potential new customers. Marketing departments have long been working with testimonials, authentically describing their experience, and presenting a good image to the public.<\/p>\n<p>Recommendations from fan customers are even more valuable: they are not paid for, not artificially induced. Consequently, they are unrivaled in credibility and persuasiveness. The advice of fans weighs heavy. This is because fans have a high level of expertise when it comes to \u201ctheir provider\u201d; in some cases, they are more familiar with the products and services than the \u201cprovider\u201d itself.<\/p>\n<p>This makes the fan an indispensable instrument for market development. Today, the fan\u2019s impact is no longer limited to word-of-mouth communication. The central platform for customer testimonials is the Internet. Through social media platforms, every customer is given an opportunity to provide positive or negative testimonials. And every customer has the opportunity to retrieve such testimonials as needed.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424212531{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc:before,\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc:after,\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc .icon-inner:before,\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc .soc-font-icon,\n.dt-shortcode-icon.icon-01e69da52e467f938a730c20c5f484fc .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-handshake icon-01e69da52e467f938a730c20c5f484fc dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-handshake\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-handshake\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-8321\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-8321'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are consistently loyal\"data-newtitle=\"Fans are consistently loyal\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are consistently loyal\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]If you already have a high proportion of loyal current customers, you rarely deal with customer fluctuation and persistent new customer acquisition measures to compensate this instability. Your customer base remains secure and steady, and all investments can go into actual growth. However, if customers are not emotionally loyal to your company, but merely \u201csatisfied\u201d, hundreds of studies have shown that customers will leave quickly as soon as a competitor entices with attractive prices.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424225643{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56:before,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56:after,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .icon-inner:before,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .soc-font-icon,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link the7-misc-017 icon-37a172ff4fe22cee8c41c385b4526c56 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon dt-icon-the7-misc-017\"><\/i><i class=\"dt-hover-icon soc-icon dt-icon-the7-misc-017\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-3635\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-3635'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are less sensitive to pricing\"data-newtitle=\"Fans are less sensitive to pricing\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are less sensitive to pricing\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Fans will weather a crisis together with their provider. They will stay, even if there are quality problems. Across all sectors, 57% of fan customers answered that they \u201cfully agree\u201d with the statement that they would still buy from \u201ctheir\u201d provider even if friends or acquaintances advised them not to.<\/p>\n<p>Such commitment is seldom found among \u201csympathizer\u201d or \u201cmercenary\u201d customer types. The reason that fans forgive mistakes is the same reason that makes them resistant to negative reviews: their customer relationship is based on an emotional quality, not on performance. Just as sports fans, they remain loyal to their companies even in the worst of times.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657105542068{background-color: #f6f8f9 !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-12&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364:before,\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364:after,\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 .icon-inner:before,\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 .soc-font-icon,\n.dt-shortcode-icon.icon-11d8bc3716ca32199cd24d32bff80364 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-euro-sign icon-11d8bc3716ca32199cd24d32bff80364 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-euro-sign\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-euro-sign\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-6354\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-6354'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans have the highest contribution margin\"data-newtitle=\"Fans have the highest contribution margin\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans have the highest contribution margin\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Fans are THE guarantee for sales. They buy more frequently and spend more money on the products of \u201ctheir\u201d provider. More than any other group of customers! And: fan customers are less price-sensitive: they perceive the conditions of their provider as much better than other customer groups do. For \u201cmercenary customers\u201d the price is most important \u2013 it is almost irrelevant for fans. This high willingness to pay, on the part of the fans, is directly reflected in the provider\u2019s margin.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_empty_space][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">How do Fans Help in Product Development?<\/h4>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424254008{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32:before,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32:after,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .icon-inner:before,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .soc-font-icon,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-lightbulb icon-8aad9a31c0e78b608dfc87ecad733d32 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-lightbulb\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-lightbulb\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-1808\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-1808'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are innovators\"data-newtitle=\"Fans are innovators\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are innovators\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Fans are the first to purchase, use, and at best recommend new products. We know from many studies that fan customers have a particularly high propensity to cross-buy. Around two-thirds of all fan customers freely declare that they intend to extend their customer relationship to other products or services from their favorite provider. Fan customers are receptive to cross-selling or up-selling. This willingness is not surprising, but an absolute fan-typical behavior. Fans \u2013 whether in sports, culture, or business \u2013 are willing to spend large sums of money. And they are willing to put up with inconvenience as well: Just think of the long lines in front of Apple stores on the first day of the new iPhone.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424260041{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a:before,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a:after,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .icon-inner:before,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .soc-font-icon,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-users-cog icon-5d58299efd255ac87292bde79b749e1a dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-users-cog\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-users-cog\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-7794\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-7794'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are involved\"data-newtitle=\"Fans are involved\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are involved\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]The connection that fans feel is not only reflected in their loyalty. Fan customers are also highly involved \u2013 owing to their intensive relationship with the provider, they are anything but \u201cindifferent\u201d to how the company behaves on the market. Whether the company is successful or not, what products are developed and how it is perceived is important to fans. Fans are interested in their provider and their actions \u2013 and, therefore, follow their favorite company with a particular fervor. Fan customers do not remain passive but want to have \u201ctheir say\u201d \u2013 and have the necessary expertise to do so.<\/p>\n<p>Studies show us that one in two fan customers believe that they can help their provider to further develop products and services. In fact, often fans know more about products and services than the company\u2019s employees themselves.<\/p>\n<p>Companies should factor the exceptional expertise of fans into their growth strategies: They can improve products and processes in a very needs-oriented and efficient manner, by involving their fans in optimization and (new) product development. Many companies now make targeted use of their fans know-how through various channels and platforms.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n<h5 style=\"text-align: center;\">Conclusion: plan your growth in product diversification in a two-step process: with the potential of fans in market development and in product development.<\/h5>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2050&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><em>The Fan Principle (according to Becker\/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: <\/em><em>opponents, captives, mercenaries, sympathizers and fans. <\/em><em>Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Do you want to see, just how your much your sales will increase along with your fan rate? Try our <a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\">Fan-Ident<\/a>! <\/strong><\/p>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  border-radius: 1px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-3d#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: 0px 2px 0px 0px #ad8c13;\n}\n.btn-flat#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: none;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f > i {\n  margin-right: 15px;\n  font-size: 20px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:not(:hover) {\n  border-width: 0px;\n  color: #fdc800;\n  background: #3c3d3d !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:not(:hover) * {\n  color: #fdc800;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  border-width: 0px;\n  color: #3c3d3d;\n  background: #fdc800 !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover * {\n  color: #3c3d3d;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f > i {\n  margin-right: 15px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\" class=\"default-btn-shortcode dt-btn link-hover-off ico-right-side btn-flat \" id=\"default-btn-c50ae4cb3a92db29ebb470e58b12386f\" style=\"width:200px;\"><span>Fan-Ident<\/span><i class=\"fas fa-caret-right\"><\/i><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Your Strategy for Growth<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">More Success with Fan Customers<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2202&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/market-development\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as Ambassadors and Marketers<\/h4>\n<p>Fans are THE boost for growth with new customers &amp; existing products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-development\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2203&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/product-development\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Product Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as a Motor for Growth<\/h4>\n<p>Fans are THE boost for growth with existing customers &amp; new products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/product-development\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2204&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/market-penetration\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Penetration<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans: THE Boost for Growth<\/h4>\n<p>Fans are THE boost for growth with current customers!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-penetration\/\">More <\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_column_text] The True Value of Fans [\/vc_column_text][vc_column_text] Diversification with Fans [\/vc_column_text][vc_column_text] The True Boost for Your Growth [\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans need to be&hellip;<\/p>\n","protected":false},"author":10,"featured_media":2201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenwert-en","category-17","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diversification - fanomics.de - Fans are the booster for growth<\/title>\n<meta name=\"description\" content=\"Diversification - fans as a booster for growth with new customers and new products. 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