{"id":2619,"date":"2022-06-08T15:14:21","date_gmt":"2022-06-08T13:14:21","guid":{"rendered":"https:\/\/fanomics.de\/market-penetration\/"},"modified":"2022-11-17T13:24:59","modified_gmt":"2022-11-17T12:24:59","slug":"market-penetration","status":"publish","type":"post","link":"https:\/\/fanomics.de\/en\/market-penetration\/","title":{"rendered":"Market Penetration"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START Marktdurchdringung_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_42_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_42_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-62\" data-title=\"Renewed The7\" 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\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m,t,t,t;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:[&#039;100%&#039;,&#039;100%&#039;,&#039;100%&#039;,&#039;100%&#039;];h:auto,600px,455px,100%;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Marktdurchdringung\" class=\"tp-rs-img rs-lazyload\" width=\"1200\" height=\"600\" data-lazyload=\"\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/bestandskunden.jpg\" data-c=\"fullwidth\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-42-slide-62-layer-8\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;yo:162px,118px,75px,50px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,30,25;l:50,45,34,30;fw:400,400,400,700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:632px,463px,366px,386px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;background-color:rgba(60,61,61,0.5);font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Growth with current customers & current products \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_42_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider421\"]!==undefined) {window.RS_MODULES.modules[\"revslider421\"].once = false;window.revapi42 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">The True Value of Fans<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Market Penetration Using Fans<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just lip-service. Only those that understand that real fans have to be the basis for any strategy, are rewarded with economic success and sustainable growth.<\/p>\n<p>This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles shows how valuable fans are for your growth.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Penetration<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662386451731{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Fans Are the Boost for Growth with Current Customers &amp; Current Products<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; 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font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are consistently loyal\"data-newtitle=\"Fans are consistently loyal\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are consistently loyal\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]<\/p>\n<p style=\"text-align: left;\">If you already have a high proportion of loyal current customers, you rarely deal with customer fluctuation and persistent new customer acquisition measures to compensate this instability. Your customer base remains secure and steady, and all investments can go into actual growth. However, if customers are not emotionally loyal to your company, but merely \u201csatisfied\u201d, hundreds of studies have shown that customers will leave quickly as soon as a competitor entices with attractive prices.<\/p>\n<p>[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424225643{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56:before,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56:after,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .icon-inner:before,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .soc-font-icon,\n.dt-shortcode-icon.icon-37a172ff4fe22cee8c41c385b4526c56 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link the7-misc-017 icon-37a172ff4fe22cee8c41c385b4526c56 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon dt-icon-the7-misc-017\"><\/i><i class=\"dt-hover-icon soc-icon dt-icon-the7-misc-017\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-3329\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-3329'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are less sensitive to pricing\"data-newtitle=\"Fans are less sensitive to pricing\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are less sensitive to pricing\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Fans will weather a crisis together with their chosen partner. They remain loyal; even if there are quality problems.<\/p>\n<p><em>Across all sectors, 57% of fan customers answered that they \u201cfully agree\u201d with the statement that they would still buy from \u201ctheir\u201d provider even if friends or acquaintances advised them not to.<\/em><\/p>\n<p>Such commitment is seldom found among \u201csympathizers\u201d or \u201cmercenaries\u201d type customers. The reason that fans forgive mistakes is the same reason that makes them resistant to negative reviews: their customer relationship is based on an emotional quality, not on performance. Just like sports fans, they remain loyal to their company even in the worst times.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424254008{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564:before,\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564:after,\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 .icon-inner:before,\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 .soc-font-icon,\n.dt-shortcode-icon.icon-eb375b65ead4af3ef527e879f5afe564 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link Defaults-eur icon-eb375b65ead4af3ef527e879f5afe564 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-eur\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-eur\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-5541\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-5541'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans have the highest contribution margin\"data-newtitle=\"Fans have the highest contribution margin\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans have the highest contribution margin\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Fans are THE guarantee for sales. They buy more frequently and spend more money on the products of \u201ctheir\u201d provider. More than any other group of customers! Additionally, fan customers are less price-sensitive: they perceive the conditions of their provider as \u201cbetter\u201d than other customer groups do. For \u201cmercenary customers\u201d the price is most important \u2013 to fans this is secondary, if not irrelevant. This high willingness-to-pay, on the part of the fans, is reflected directly in the providers margin.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424260041{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f:before,\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f:after,\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f .icon-inner:before,\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f .soc-font-icon,\n.dt-shortcode-icon.icon-eae826590c6281852c228069d8e7cb4f .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link Defaults-user-plus icon-eae826590c6281852c228069d8e7cb4f dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-user-plus\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-user-plus\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-8840\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-8840'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans have the highest customer lifetime value\"data-newtitle=\"Fans have the highest customer lifetime value\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans have the highest customer lifetime value\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]No customer will stay in a business relationship with their provider for as long as the fan customer. Fans combine the highest willingness-to-invest with the longest customer relationships. Companies that fail to identify these customers within their customer base do not know who guarantees good sales and they are consistently unable to tap the greatest growth potential. Owing to the unique customer lifetime value of fans, an increase in the <em>fan rate<\/em> reliably guarantees increasing business success and should be the primary and indisputable goal for every company.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Conclusion: By increasing your fan rate, you will increase your economic success.<\/h4>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2050&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><em>The Fan Principle (according to Becker\/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: <\/em><em>opponents, captives, mercenaries, sympathizers and fans. <\/em><em>Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Do you want to see, just how your much your sales will increase along with your fan rate? Try our <a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\">Fan-Ident<\/a>! <\/strong><\/p>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  border-radius: 1px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-3d#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: 0px 2px 0px 0px #ad8c13;\n}\n.btn-flat#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: none;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f > i {\n  margin-right: 15px;\n  font-size: 20px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:not(:hover) {\n  border-width: 0px;\n  color: #fdc800;\n  background: #3c3d3d !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:not(:hover) * {\n  color: #fdc800;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  border-width: 0px;\n  color: #3c3d3d;\n  background: #fdc800 !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover * {\n  color: #3c3d3d;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f > i {\n  margin-right: 15px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\" class=\"default-btn-shortcode dt-btn link-hover-off ico-right-side btn-flat \" id=\"default-btn-c50ae4cb3a92db29ebb470e58b12386f\" style=\"width:200px;\"><span>Fan-Ident<\/span><i class=\"fas fa-caret-right\"><\/i><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Your Strategy for Growth<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">More Success With Fan Customers<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2202&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/market-development\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as Ambassadors and Marketers<\/h4>\n<p>Fans are THE boost for growth with new customers &amp; existing products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-development\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2145&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/product-development\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Product Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as a Motor for Growth<\/h4>\n<p>Fans are THE boost for growth with existing customers &amp; new products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/product-development\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2201&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/diversification\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Diversification<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as Innovators and Further Developers<\/h4>\n<p>Fans are THE boost for growth with new customers &amp; new products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/diversification\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_column_text] The True Value of Fans [\/vc_column_text][vc_column_text] Market Penetration Using Fans [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just lip-service. Only those that understand that real fans have to be the basis for any strategy, are rewarded with&hellip;<\/p>\n","protected":false},"author":11,"featured_media":2204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenwert-en","category-17","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Penetration - fanomics.de - Fans as a booster for growth<\/title>\n<meta name=\"description\" content=\"Market penetration - fans as a booster for growth with existing customers &amp; existing products. If the fan quota increases, the company&#039;s success increases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanomics.de\/en\/market-penetration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beware of satisfied customers. You can only increase your company&#039;s success through fans!\" \/>\n<meta property=\"og:description\" content=\"You want to conquer the market with customers &amp; products from your inventory and grow? Then focus on your fan customers! Why? 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