{"id":2623,"date":"2022-06-08T14:22:11","date_gmt":"2022-06-08T12:22:11","guid":{"rendered":"https:\/\/fanomics.de\/market-development\/"},"modified":"2022-09-09T13:52:32","modified_gmt":"2022-09-09T11:52:32","slug":"market-development","status":"publish","type":"post","link":"https:\/\/fanomics.de\/en\/market-development\/","title":{"rendered":"Market Development"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_height=&#8221;yes&#8221; columns_placement=&#8221;top&#8221; content_placement=&#8221;top&#8221;][vc_column]\n\t\t\t<!-- START Marktentwicklung_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_41_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_41_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-61\" data-title=\"Renewed The7\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\" data-sloop=\"s:2500;e:4500;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Renewed The7\" title=\"Market Development\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-41-slide-61-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#fdc800\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:t,m,m,m;yo:297px,26px,-24px,-21px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,25,22;l:55,69,35,34;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:486px,auto,auto,226.217px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;background-color:rgba(60,61,61,0.5);font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>Market Development \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-41-slide-61-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m,t,t,t;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:[&#039;100%&#039;,&#039;100%&#039;,&#039;100%&#039;,&#039;100%&#039;];h:auto,600px,455px,100%;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"1200\" height=\"600\" data-lazyload=\"\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.jpg\" data-c=\"fullwidth\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-41-slide-61-layer-8\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;yo:162px,118px,75px,50px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,30,25;l:50,45,34,32;fw:400,400,400,700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:632px,463px,366px,352px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;background-color:rgba(60,61,61,0.5);font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Growth with new customers & current products \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_41_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider411\"]!==undefined) {window.RS_MODULES.modules[\"revslider411\"].once = false;window.revapi41 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">The True Value of Fans<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Market Development with Fans<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">The Ambassadors and Marketeers<\/h4>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans need to be the basis for any strategy are rewarded with economic success and sustainable growth.<\/p>\n<p>This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles illustrates how valuable fans are for your growth.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Fans are THE Booster for Growth with New Customers &amp; Current Products<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">How do you acquire new customers? Most effectively and cost-efficiently through fan customers.<\/h4>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424212531{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973:before,\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973:after,\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 .icon-inner:before,\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 .soc-font-icon,\n.dt-shortcode-icon.icon-bfbb1ad6446f94199494abcc2766d973 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link Defaults-wechat icon-bfbb1ad6446f94199494abcc2766d973 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-wechat\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-wechat\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-7235\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-7235'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fan customers are the perfect brand ambassadors\"data-newtitle=\"Fan customers are the perfect brand ambassadors\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fan customers are the perfect brand ambassadors\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]For your company or for your brand, fans are indispensable pioneers when it comes to winning new customers. Fans like to share their experiences. They like to talk about their favorite provider; about their preferred brand. This has been remarkably proven by our \u201c<a href=\"https:\/\/2hmforum.de\/en\/services\/industry-focus\/fanfocus-germany\/\">Fanfocus Germany<\/a>\u201d study. All other customer groups (see fan portfolio) tend to be a lot more quiet.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424225643{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54:before,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54:after,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .icon-inner:before,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .soc-font-icon,\n.dt-shortcode-icon.icon-5bf75b64265a63c061e881ab45b85f54 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-thumbs-up icon-5bf75b64265a63c061e881ab45b85f54 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-thumbs-up\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-thumbs-up\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-2864\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-2864'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans love to recommend\"data-newtitle=\"Fans love to recommend\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans love to recommend\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Your best and loyal customers do not simply limit themselves to sharing their satisfaction with your performance, products, and services. They will also actively recommend them to others. Potential new customers are open to these recommendations. Marketing departments have long been working with testimonials, authentically describing their experience, and presenting a good image to the public.<\/p>\n<p>Recommendations from fan customers are even more valuable: they are not paid for, not artificially induced. Consequently, they are unrivaled in credibility and persuasiveness. And: fans are particularly competent, so their advice carries significant weight and value. This is because fans have a high level of expertise when it comes to \u201ctheir provider\u201d; in some cases, they are even more familiar with the products and services than the \u201cprovider\u201d itself.<\/p>\n<p>This makes the fan an indispensable instrument for market development. Today, the fan\u2019s impact is no longer limited to word-of-mouth communication. The central platform for customer testimonials is on the Internet. Through social media platforms, every customer is given an opportunity to provide positive or negative testimonials. And every customer has the opportunity to retrieve such testimonials as needed.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424254008{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af:before,\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af:after,\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af .icon-inner:before,\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af .soc-font-icon,\n.dt-shortcode-icon.icon-f5fa02e67ffed62ebf66fb96387081af .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link icomoon-the7-font-the7-tag-05 icon-f5fa02e67ffed62ebf66fb96387081af dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon icomoon-the7-font-the7-tag-05\"><\/i><i class=\"dt-hover-icon soc-icon icomoon-the7-font-the7-tag-05\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-7109\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-7109'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans and recommendation incentives\"data-newtitle=\"Fans and recommendation incentives\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans and recommendation incentives\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Only fan customers are deemed the noteworthy ambassadors of any company. Only they provide genuine referrals. Many companies try to incentivize their customers to turn into ambassadors and help with customer acquisition. This does not work.<\/p>\n<p>Studies show: Overall, only around 8% of customers feel motivated to become active ambassadors through incentive systems. However, fans who are very strongly motivated to make recommendations anyway are not influenced by additional monetary incentives: Although the majority regularly recommends \u201ctheir\u201d provider and are happy to do so, only 10% of them take incentives for doing so.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424260041{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906:before,\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906:after,\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 .icon-inner:before,\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 .soc-font-icon,\n.dt-shortcode-icon.icon-5a717e22b267968f7209857cc1573906 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link the7-misc-019 icon-5a717e22b267968f7209857cc1573906 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon dt-icon-the7-misc-019\"><\/i><i class=\"dt-hover-icon soc-icon dt-icon-the7-misc-019\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-9608\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-9608'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Beware of opponents!\"data-newtitle=\"Beware of opponents!\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Beware of opponents!\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Customer word-of-mouth is not always positive. Negative experiences are spread very often, whether justified or not. This is where you notice your \u201copponents\u201d airing their anger public. Fans are the solution here as well: especially in social networks, we see fans defending their provider time and again, when they have come under criticism or are unjustly attacked. Fans often do the work of \u201ccrisis communication\u201d and reject verbal attacks or defamation. They defend their \u201cstar.\u201d[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n<h5 style=\"text-align: center;\">Conclusion: Use the power of your fan customers and use it to successfully start acquiring new customers. To do this, you simply need to increase your fan base.<\/h5>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2050&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><em>The Fan Principle (according to Becker\/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: <\/em><em>opponents, captives, mercenaries, sympathizers and fans. <\/em><em>Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Do you want to see, just how your much your sales will increase along with your fan rate? Try our <a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\">Fan-Ident<\/a>! <\/strong><\/p>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-3092290fcadd37fecfad1b3b1e1878c6 {\n  border-radius: 1px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-3092290fcadd37fecfad1b3b1e1878c6 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-3092290fcadd37fecfad1b3b1e1878c6:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-3092290fcadd37fecfad1b3b1e1878c6 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-3d#default-btn-3092290fcadd37fecfad1b3b1e1878c6:hover {\n  box-shadow: 0px 2px 0px 0px #ad8c13;\n}\n.btn-flat#default-btn-3092290fcadd37fecfad1b3b1e1878c6 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-3092290fcadd37fecfad1b3b1e1878c6:hover {\n  box-shadow: none;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6 > i {\n  margin-right: 15px;\n  font-size: 20px;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6:not(:hover) {\n  border-width: 0px;\n  color: #fdc800;\n  background: #3c3d3d !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6:not(:hover) * {\n  color: #fdc800;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6:hover {\n  border-width: 0px;\n  color: #3c3d3d;\n  background: #fdc800 !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6:hover * {\n  color: #3c3d3d;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-3092290fcadd37fecfad1b3b1e1878c6 > i {\n  margin-right: 15px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\" class=\"default-btn-shortcode dt-btn link-hover-off ico-right-side btn-flat \" target=\"_blank\" id=\"default-btn-3092290fcadd37fecfad1b3b1e1878c6\" style=\"width:200px;\" rel=\"noopener\"><span>Fan-Ident<\/span><i class=\"fas fa-caret-right\"><\/i><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Your Strategy for Growth<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">More Success with Fan Customers<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2204&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/market-penetration\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Penetration<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans are Loyal and Profitable<\/h4>\n<p>Fans are THE boost for growth with current customers!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-development\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2203&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/product-development\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Product Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as a Motor for Growth<\/h4>\n<p>Fans are THE boost for growth with existing customers &amp; new products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-penetration\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2201&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/diversification\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Diversification<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as Innovators and Further Developers<\/h4>\n<p>Fans are THE boost for growth with new customers &amp; new products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/diversification\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_height=&#8221;yes&#8221; columns_placement=&#8221;top&#8221; content_placement=&#8221;top&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_column_text] The True Value of Fans [\/vc_column_text][vc_column_text] Market Development with Fans [\/vc_column_text][vc_column_text] The Ambassadors and Marketeers [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans&hellip;<\/p>\n","protected":false},"author":11,"featured_media":2162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenwert-en","category-17","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Development - Fans as boosters for growth<\/title>\n<meta name=\"description\" content=\"Market development - fans as a booster for growth with new customers and existing products. If the fan quota increases, the company&#039;s success increases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fanomics.de\/en\/market-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Development - Fans as boosters for growth\" \/>\n<meta property=\"og:description\" content=\"Market development - fans as a booster for growth with new customers and existing products. If the fan quota increases, the company&#039;s success increases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fanomics.de\/en\/market-development\/\" \/>\n<meta property=\"og:site_name\" content=\"fanomics.de\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-08T12:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-09T11:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann-Susann Brauers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/\"},\"author\":{\"name\":\"Ann-Susann Brauers\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#\\\/schema\\\/person\\\/644369029b40dab01883c868a2e9a0aa\"},\"headline\":\"Market Development\",\"datePublished\":\"2022-06-08T12:22:11+00:00\",\"dateModified\":\"2022-09-09T11:52:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/\"},\"wordCount\":1796,\"publisher\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanomics.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/weiterempfehler.png\",\"articleSection\":[\"Kundenwert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/\",\"url\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/\",\"name\":\"Market Development - Fans as boosters for growth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fanomics.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/weiterempfehler.png\",\"datePublished\":\"2022-06-08T12:22:11+00:00\",\"dateModified\":\"2022-09-09T11:52:32+00:00\",\"description\":\"Market development - fans as a booster for growth with new customers and existing products. If the fan quota increases, the company's success increases.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fanomics.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/weiterempfehler.png\",\"contentUrl\":\"https:\\\/\\\/fanomics.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/weiterempfehler.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/market-development\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/fanomics.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/fanomics.de\\\/en\\\/\",\"name\":\"fanomics.de\",\"description\":\"Kundenwertsteigerung mit FANOMICS\",\"publisher\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fanomics.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#organization\",\"name\":\"Kundenwertsteigerung mit FANOMICS\",\"alternateName\":\"FANOMICS\",\"url\":\"https:\\\/\\\/fanomics.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fanomics.de\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/FANOMICS_Logo_horizontal_RGB-2025-web.png\",\"contentUrl\":\"https:\\\/\\\/fanomics.de\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/FANOMICS_Logo_horizontal_RGB-2025-web.png\",\"width\":305,\"height\":35,\"caption\":\"Kundenwertsteigerung mit FANOMICS\"},\"image\":{\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fanomics\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fanomics.de\\\/en\\\/#\\\/schema\\\/person\\\/644369029b40dab01883c868a2e9a0aa\",\"name\":\"Ann-Susann Brauers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3025bfc88663bb366f6bb8712922f6e0bdb0273c64ae13ead182ad42ee44c2f5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3025bfc88663bb366f6bb8712922f6e0bdb0273c64ae13ead182ad42ee44c2f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3025bfc88663bb366f6bb8712922f6e0bdb0273c64ae13ead182ad42ee44c2f5?s=96&d=mm&r=g\",\"caption\":\"Ann-Susann Brauers\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market Development - Fans as boosters for growth","description":"Market development - fans as a booster for growth with new customers and existing products. If the fan quota increases, the company's success increases.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fanomics.de\/en\/market-development\/","og_locale":"en_US","og_type":"article","og_title":"Market Development - Fans as boosters for growth","og_description":"Market development - fans as a booster for growth with new customers and existing products. If the fan quota increases, the company's success increases.","og_url":"https:\/\/fanomics.de\/en\/market-development\/","og_site_name":"fanomics.de","article_published_time":"2022-06-08T12:22:11+00:00","article_modified_time":"2022-09-09T11:52:32+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.png","type":"image\/png"}],"author":"Ann-Susann Brauers","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fanomics.de\/en\/market-development\/#article","isPartOf":{"@id":"https:\/\/fanomics.de\/en\/market-development\/"},"author":{"name":"Ann-Susann Brauers","@id":"https:\/\/fanomics.de\/en\/#\/schema\/person\/644369029b40dab01883c868a2e9a0aa"},"headline":"Market Development","datePublished":"2022-06-08T12:22:11+00:00","dateModified":"2022-09-09T11:52:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fanomics.de\/en\/market-development\/"},"wordCount":1796,"publisher":{"@id":"https:\/\/fanomics.de\/en\/#organization"},"image":{"@id":"https:\/\/fanomics.de\/en\/market-development\/#primaryimage"},"thumbnailUrl":"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.png","articleSection":["Kundenwert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fanomics.de\/en\/market-development\/","url":"https:\/\/fanomics.de\/en\/market-development\/","name":"Market Development - Fans as boosters for growth","isPartOf":{"@id":"https:\/\/fanomics.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fanomics.de\/en\/market-development\/#primaryimage"},"image":{"@id":"https:\/\/fanomics.de\/en\/market-development\/#primaryimage"},"thumbnailUrl":"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.png","datePublished":"2022-06-08T12:22:11+00:00","dateModified":"2022-09-09T11:52:32+00:00","description":"Market development - fans as a booster for growth with new customers and existing products. If the fan quota increases, the company's success increases.","breadcrumb":{"@id":"https:\/\/fanomics.de\/en\/market-development\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fanomics.de\/en\/market-development\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fanomics.de\/en\/market-development\/#primaryimage","url":"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.png","contentUrl":"https:\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/weiterempfehler.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/fanomics.de\/en\/market-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/fanomics.de\/en\/"},{"@type":"ListItem","position":2,"name":"Market Development"}]},{"@type":"WebSite","@id":"https:\/\/fanomics.de\/en\/#website","url":"https:\/\/fanomics.de\/en\/","name":"fanomics.de","description":"Kundenwertsteigerung mit FANOMICS","publisher":{"@id":"https:\/\/fanomics.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fanomics.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fanomics.de\/en\/#organization","name":"Kundenwertsteigerung mit FANOMICS","alternateName":"FANOMICS","url":"https:\/\/fanomics.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fanomics.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fanomics.de\/wp-content\/uploads\/2025\/07\/FANOMICS_Logo_horizontal_RGB-2025-web.png","contentUrl":"https:\/\/fanomics.de\/wp-content\/uploads\/2025\/07\/FANOMICS_Logo_horizontal_RGB-2025-web.png","width":305,"height":35,"caption":"Kundenwertsteigerung mit FANOMICS"},"image":{"@id":"https:\/\/fanomics.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/fanomics\/"]},{"@type":"Person","@id":"https:\/\/fanomics.de\/en\/#\/schema\/person\/644369029b40dab01883c868a2e9a0aa","name":"Ann-Susann Brauers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3025bfc88663bb366f6bb8712922f6e0bdb0273c64ae13ead182ad42ee44c2f5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3025bfc88663bb366f6bb8712922f6e0bdb0273c64ae13ead182ad42ee44c2f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3025bfc88663bb366f6bb8712922f6e0bdb0273c64ae13ead182ad42ee44c2f5?s=96&d=mm&r=g","caption":"Ann-Susann Brauers"}}]}},"_links":{"self":[{"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/posts\/2623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/comments?post=2623"}],"version-history":[{"count":9,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/posts\/2623\/revisions"}],"predecessor-version":[{"id":3304,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/posts\/2623\/revisions\/3304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/media\/2162"}],"wp:attachment":[{"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/media?parent=2623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/categories?post=2623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fanomics.de\/en\/wp-json\/wp\/v2\/tags?post=2623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}