{"id":2627,"date":"2022-06-08T13:28:36","date_gmt":"2022-06-08T11:28:36","guid":{"rendered":"https:\/\/fanomics.de\/product-development\/"},"modified":"2022-09-09T13:54:12","modified_gmt":"2022-09-09T11:54:12","slug":"product-development","status":"publish","type":"post","link":"https:\/\/fanomics.de\/en\/product-development\/","title":{"rendered":"Product Development"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START Produktentwicklung_EN REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_40_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ededed;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_40_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-60\" data-title=\"Renewed The7\" 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\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#fdc800\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-3px,0,0,0;y:t,m,m,m;yo:202px,26px,-24px,-21px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,25,22;l:55,69,35,34;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:555px,auto,auto,260.15px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;background-color:rgba(60,61,61,0.5);font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>Product Development \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-40-slide-60-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m,t,t,t;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,10,7,4;l:0,13,9,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:[&#039;100%&#039;,&#039;100%&#039;,&#039;100%&#039;,&#039;100%&#039;];h:auto,600px,455px,100%;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/fanomics.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"1200\" height=\"600\" data-lazyload=\"\/\/fanomics.de\/wp-content\/uploads\/2022\/06\/Fans-als-Botschafter.jpg\" data-c=\"fullwidth\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-40-slide-60-layer-8\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:1px,0,0,0;y:m;yo:131px,118px,75px,50px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40,30,30,25;l:50,45,34,32;fw:400,400,400,700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:632px,463px,366px,375px;\"\n\t\t\t\t\t\t\t\tdata-padding=\"t:10,0,0,0;r:10,0,0,0;b:10,0,0,0;l:10,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;background-color:rgba(60,61,61,0.5);font-family:'Open Sans';\"\n\t\t\t\t\t\t\t>Growth with current customers & new products \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers class=\"rs-stl-visible\"><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_40_1',rl:[1240,1024,778,480],el:[575,400,303,202],gw:[1920,1023,777,479],gh:[575,400,303,202],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider401\"]!==undefined) {window.RS_MODULES.modules[\"revslider401\"].once = false;window.revapi40 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">The True Value of Fans<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Product Development with Fans<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">The Drivers of Growth and Guarantees for Success<\/h4>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans need to be the basis for any strategy are rewarded with economic success and sustainable growth.<\/p>\n<p>This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles illustrates how valuable fans are for your growth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Product Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Fans Are THE Boost for Growth with Current Customers &amp; New Products<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Do you want to expand your product range to grow and become more successful? Do not do so without your fan customers.<\/h4>\n<p>.<br \/>\n[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424212531{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32:before,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32:after,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .icon-inner:before,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .soc-font-icon,\n.dt-shortcode-icon.icon-8aad9a31c0e78b608dfc87ecad733d32 .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-lightbulb icon-8aad9a31c0e78b608dfc87ecad733d32 dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-lightbulb\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-lightbulb\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-2108\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-2108'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are innovators\"data-newtitle=\"Fans are innovators\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are innovators\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]Fans are the first to purchase, use, and at best also recommend new products. We know from many studies that fan customers have a particularly high propensity to cross-buy. Around two-thirds of all fan customers freely proclaim they intend to extend their customer relationship to other products or services from their favorite provider. Fan customers are receptive to cross-selling or up-selling. This willingness is not surprising, but an absolute fan-typical behavior. Fans \u2013 whether in sports, culture, or business \u2013 are willing to spend large sums of money. And they are willing to put up with inconvenience, as well: Just think of the long lines in front of Apple stores on the first day of the new iPhone.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656424225643{background-color: #f6f8f9 !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a {\n  min-width: 64px;\n  min-height: 64px;\n  font-size: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a:last-child {\n  margin-right: 0;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .icon-inner {\n  margin: 0px;\n  min-width: 64px;\n  min-height: 64px;\n  border-radius: 100px;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .dt-hover-icon {\n  line-height: 64px;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a:before,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a:after,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .icon-inner:before,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-border-on:before {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.dt-icon-border-double.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover {\n  font-size: 64px;\n}\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-font-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:hover .soc-icon {\n  color: rgba(255,255,255,0.75);\n  background: none;\n}\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-font-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-font-icon,\n#page .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-icon,\n#phantom .dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a.dt-icon-hover-off .soc-icon {\n  color: #fdc800;\n  background: none;\n}\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .soc-font-icon,\n.dt-shortcode-icon.icon-5d58299efd255ac87292bde79b749e1a .soc-icon {\n  font-size: 64px;\n}<\/style><div class=\"dt-shortcode-icon-wrap dt-icon-center \"><span  class=\"anchor-link fas fa-users-cog icon-5d58299efd255ac87292bde79b749e1a dt-shortcode-icon dt-icon-bg-off dt-icon-hover-border-on dt-icon-hover-off dt-icon-hover-bg-on  \" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-users-cog\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-users-cog\"><\/i><span class=\"screen-reader-text\"><\/span><\/span><\/span><\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"ult_exp_section_layer ult-adjust-bottom-margin  \" >\n\t\t<div id=\"uvc-exp-wrap-4134\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-4134'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#fdc800; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#fdc800\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#fdc800\"data-headerhover=\"#e5e5e5\"data-title=\"Fans are involved\"data-newtitle=\"Fans are involved\"data-icon=\"fas fa-caret-down\"data-newicon=\"fas fa-caret-down\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Fans are involved\n\t\t\t\t\t <\/div>\t<div class=\"ult-just-icon-wrapper ult_exp_icon\">\n\t\t\t\t\t<div class=\"align-icon \">\n\t\t\t\t\t\t\n<span class=\"aio-icon  none  ult_expsection_icon \"  style=\"color:#333333;font-size:20px;display:inline-block;\">\n\t<i class=\"fas fa-caret-down ult_ex_icon\"  ><\/i>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#f6f8f9;  \"><div class=\"ult_ecpsub_cont\" style=\" \" >[vc_column_text]The connection that fans feel is not only reflected in their loyalty. Fan customers are also highly involved \u2013 owing to their intensive relationship with the provider, they are anything but indifferent to how the company behaves on the market. Whether the company is successful or not, what products are developed, how it is perceived is important to fans. Fans are interested in their provider and their actions \u2013 and, therefore, follow their favorite company with a particular intensity. Fan customers do not remain passive but want to have \u201ctheir say\u201d \u2013 and have the necessary expertise to do so.<\/p>\n<p>Studies show that one in two fan customers believe that they can help their provider to further develop products and services. In fact, fans often know more about products and services than the company\u2019s employees themselves.<\/p>\n<p>Companies should factor the great expertise of fans into their growth strategies: They can improve products and processes in a very needs-oriented and efficient manner by involving their fans in optimization and (new) product development. Many companies now make targeted use of their fans know-how via various channels and platforms.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n<h5 style=\"text-align: center;\">Conclusion: The cross-buying willingness of fan customers, their product expertise acquired through involvement, and their willingness to share this publically and create buzz from non-customers, makes fan customers valuable supporters in the growth strategy of product development.<\/h5>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2050&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-3 vc_col-md-offset-0 vc_col-md-3 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><em>The Fan Principle (according to Becker\/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: <\/em><em>opponents, captives, mercenaries, sympathizers and fans. <\/em><em>Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Do you want to see, just how your much your sales will increase along with your fan rate? Try our <a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\">Fan-Ident<\/a>! <\/strong><\/p>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  border-radius: 1px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-3d#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: 0px 2px 0px 0px #ad8c13;\n}\n.btn-flat#default-btn-c50ae4cb3a92db29ebb470e58b12386f {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  box-shadow: none;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f > i {\n  margin-right: 15px;\n  font-size: 20px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:not(:hover) {\n  border-width: 0px;\n  color: #fdc800;\n  background: #3c3d3d !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:not(:hover) * {\n  color: #fdc800;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover {\n  border-width: 0px;\n  color: #3c3d3d;\n  background: #fdc800 !important;\n  padding: 20px 0px 20px 0px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f:hover * {\n  color: #3c3d3d;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 15px;\n}\n#default-btn-c50ae4cb3a92db29ebb470e58b12386f > i {\n  margin-right: 15px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/fanomics.de\/en\/fan-ident\/\" class=\"default-btn-shortcode dt-btn link-hover-off ico-right-side btn-flat \" id=\"default-btn-c50ae4cb3a92db29ebb470e58b12386f\" style=\"width:200px;\"><span>Fan-Ident<\/span><i class=\"fas fa-caret-right\"><\/i><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Your Strategy for Growth<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">More Success with Fan Customers<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2202&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/market-development\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Development<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as Ambassadors and Marketers<\/h4>\n<p>Fans are THE boost for growth with new customers &amp; existing products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-development\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2204&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/market-penetration\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Market Penetration<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans: THE Boost for Growth<\/h4>\n<p>Fans are THE boost for growth with current customers!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/market-penetration\/\">More <\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2201&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/fanomics.de\/en\/diversification\/&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Diversification<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Fans as Innovators and Further Developers<\/h4>\n<p>Fans are THE boost for growth with new customers &amp; new products!<\/p>\n<p><a class=\"post-details details-type-link\" href=\"https:\/\/fanomics.de\/en\/diversification\/\">More <i class=\"fa fa-caret-right\" aria-hidden=\"true\"><\/i><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;45px&#8221;][vc_column_text] The True Value of Fans [\/vc_column_text][vc_column_text] Product Development with Fans [\/vc_column_text][vc_column_text] The Drivers of Growth and Guarantees for Success [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner][vc_column_text]Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real&hellip;<\/p>\n","protected":false},"author":11,"featured_media":2145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-2627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenwert-en","category-17","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Development fanomics.de - Fans as boosters for growth<\/title>\n<meta name=\"description\" content=\"Product development - fans as a booster for growth with existing customers &amp; new products. 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