Segmentation by Customer Value

Have you aligned all your processes and activities with your different customer groups?

Customer enthusiasm, customer loyalty and true customer value, are created when the approach is tailored to the needs of the individual customer types. The fan portfolio provides a substantial opportunity for all your customer-related processes – from service to sales!

FANOMICS Segmentation by Customer Value

Increase your fan rate
through customer value-based, target group-specific support addressing the customers according to the fan portfolio
through prioritization of processes, resources and measures according to customer-value
through target group-specific measures to increase customer relationships

We Support You

Our Tools

Individual segmentation of customers according to the fan portfolio, e. g. using FanScan®
Development of future goals as the basis for target group-specific measures
Communicating those future goals to employees who have direct contact with customers
…