Turn Customers into Fans and Profit from it


The FANOMICS Book is…

… a management handbook for success through best customer relations. It shows how companies – regardless of size, industry and country – can turn their customers into fans and significantly increase their economic success. FANOMICS offers…

  • an international perspective from the results of international research with 2HMforum. For best Relations. Fans are everywhere!

  • Purpose through valuable relationships and sustainable future-oriented action

  • a clear view of your most valuable resources: customers and employees.

Turning Customers into Fans…

…that’s what the whole world is talking about. Google shows 1.7 billion hits. And intuitively, every boardroom is committed to this goal. All too often, however, it remains with superficial buzzwords. FANOMICS shows how you can really measure, increase and profit from emotional customer loyalty. It …

  • is based on worldwide unique scientific findings of fan research

  • is based on empirical research and has been implemented by hundreds of companies worldwide
  • is Orientation in times of change and increasing complexity


FANOMICS in 2.5 minutes


How do you really turn your customers into fans?

In an international edition of the FANOMICS Podcast, Joachim Geiger, Board Member, CSO & CMO of TRILUX, has a message for everyone who is curious about the FANOMICS approach. His takeaway – it will not always be easy, but the result will be worth it!

In a very interesting Episode, Joachim Geiger explains how TRILUX is so successfull in turning their customers and employees into fans and why why he and his corporation are fans of FANOMICS.

Audio Samples


  • Preface
    Really turn customers into fans …


  • Epilogue
    More than “just” success: How FANOMICS gives meaning to doing business

Practical examples


The new FANOMICS book shows how valuable ๐ž๐ฆ๐จ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ฅ๐จ๐ฒ๐š๐ฅ๐ญ๐ฒ and the targeted fulfillment of ๐œ๐จ๐ซ๐ž ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ง๐ž๐ž๐๐ฌ are for attracting fan customers – and why FANS have such high customer value. We will provide a deeper dive into the book and with a few real-world examples show how FANOMICS works.



“Regardless of industry, regardless of the size of your company, regardless of whether you’re a B2B or B2C company, whether you run a commercial business, an association or a non-profit, your success will increase with FANOMICS.”

Roman Becker, Author of “FANOMICS.”