FANOMICS® – Turn Customers into Fans and Profit from it.
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Good to know: The book does not convey only theory, but exciting, up-to-date practical knowledge and results from international studies. This knowledge is based on years of fan research, over 100,000 interviews with customers and members all over the world, and the experience gained from hundreds of projects for companies and associations. The book “FANOMICS – Turn Customers into Fans and Profit from it” gives corporate and association decision-makers and executives new impetus, innovative food for thought and concrete recommendations for action.