The FANOMICS-Team

The FANOMICS team is part of the international market research and consulting company 2HMforum. headquartered in Mainz – with about 250 employees.

For more than 20 years, we have accompanied innovative SME´s as well as multinational corporations on their way to increased customer-orientation and emotional customer loyalty. Aditionally, we accompany several dozen associations annually in increasing satisfaction and emotional loyalty of association members.

We are the discoverers and architects of the Fan Principle. Fans, as we know them from sports, culture and entertainment, are faithful, loyal and committed. This fan behavior also exists in a business context. With FANOMICS, which is based on the Fan Principle, companies and associations can systematically apply the mechanisms of fan relationships in their relationship management.

Our 250-strong team, around Managing Directors Roman Becker, Frank Meyrahn and Leif Steinbrinker, is a exemplary collection of experts. We stand for state-of-the-art market research, methodology and analysis. With our many years of experience in strategic conception, consulting, management and operational implementation. Our expertise and passion for solving your issues makes us your ideal partner.