Fans, Mercenaries or Opponents?

Segmentation by Customer Value

Have you aligned all your processes and activities with your different customer groups?

Customer enthusiasm, customer loyalty and true customer value, are created when the approach is tailored to the needs of the individual customer types. The fan portfolio provides a substantial opportunity for all your customer-related processes – from service to sales!

FANOMICS Segmentation by Customer Value

  • Increase your fan rate
  • through customer value-based, target group-specific support addressing the customers according to the fan portfolio

  • through prioritization of processes, resources and measures according to customer-value

  • through target group-specific measures to increase customer relationships

We Support You

Our Tools

  • Individual segmentation of customers according to the fan portfolio, e. g. using FanScan®
  • Development of future goals as the basis for target group-specific measures

  • Communicating those future goals to employees who have direct contact with customers

Jonas Lang

Contact:

Jonas Lang

Member of the Executive Board, Head of Sales

Expand Your Fan Base with FANOMICS

Start Now!

Fan-Ident

How much more revenue can fans bring in?

Knowledge Abstract

How FANOMICS makes you successful!

Contact

Call now!

Knowledge Abstract

How FANOMICS makes you successful!

Contact

Call now!