The True Value of Fans
Diversification with Fans
The True Boost for Your Growth
Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans need to be the basis for any strategy are rewarded with economic success and sustainable growth.
This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles illustrates how valuable fans are for your growth.
Fans Are THE Booster for Growth with New Customers & New Products
Growth with new customers and new products – called product diversification – is something all companies strive for. However, this growth strategy is associated with the highest risks.
How do Fans Help in Market Development?
How do Fans Help in Product Development?
Conclusion: plan your growth in product diversification in a two-step process: with the potential of fans in market development and in product development.
The Fan Principle (according to Becker/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: opponents, captives, mercenaries, sympathizers and fans. Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.
Your Strategy for Growth
More Success with Fan Customers
Fans as Ambassadors and Marketers
Fans are THE boost for growth with new customers & existing products!
Fans as a Motor for Growth
Fans are THE boost for growth with existing customers & new products!