The True Value of Fans
Market Development with Fans
The Ambassadors and Marketeers
Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just an exercise in lip-service. Only those that understand that real fans need to be the basis for any strategy are rewarded with economic success and sustainable growth.
This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles illustrates how valuable fans are for your growth.
Fans are THE Booster for Growth with New Customers & Current Products
How do you acquire new customers? Most effectively and cost-efficiently through fan customers.
Conclusion: Use the power of your fan customers and use it to successfully start acquiring new customers. To do this, you simply need to increase your fan base.
The Fan Principle (according to Becker/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: opponents, captives, mercenaries, sympathizers and fans. Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.
Your Strategy for Growth
More Success with Fan Customers
Fans are Loyal and Profitable
Fans are THE boost for growth with current customers!
Fans as a Motor for Growth
Fans are THE boost for growth with existing customers & new products!