The True Value of Fans
Market Penetration Using Fans
Everybody wants to turn customers into fans! However, most companies focus solely on customer satisfaction, whereas turning customers into fans is mostly just lip-service. Only those that understand that real fans have to be the basis for any strategy, are rewarded with economic success and sustainable growth.
This has been proven by our research and practical experience from more than 25 years of market research and consulting. This series of articles shows how valuable fans are for your growth.
Fans Are the Boost for Growth with Current Customers & Current Products
Conclusion: By increasing your fan rate, you will increase your economic success.
The Fan Principle (according to Becker/Daschmann, Springer-Gabler-Verlag) segments customers into 5 types: opponents, captives, mercenaries, sympathizers and fans. Fans are the most valuable among them, because they are not only highly satisfied (such as sympathizers), but emotionally connected as well.
Your Strategy for Growth
More Success With Fan Customers
Fans as Ambassadors and Marketers
Fans are THE boost for growth with new customers & existing products!
Fans as a Motor for Growth
Fans are THE boost for growth with existing customers & new products!